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DROPPING BOXES
THE WAY YOU DROP A MIC

dropbox

All Yours

INTERNAL GROWTH

Directed an internal brand campaign during the pandemic to inspire future security to its employees

"René kept the boxes coming even when the lights were all off"
Directed and Produced Dropbox's CEO Drew Houston on a global live interview

Challenge: Dropbox faced a morale crisis during the pandemic.

  • Issue: Employees at HQ felt isolated despite being physically present.

  • Solution:

    • Launched a campaign to boost company spirit.

    • Created inspiring videos and virtual events.

    • Implemented morale-boosting initiatives.

  • Outcome:

    • Revitalized company culture.

    • Established Dropbox as a top workplace post-pandemic.

ANIMATED SERIES

Produced series of animation for commercial campaigns

Goal: Expand Dropbox’s user base among younger, tech-savvy audiences.

  • Strategy:

    • Developed digital designs and icons for visual campaigns.

    • Partnered with video games and virtual tech events popular with gamers.

    • Adopted a fun, eclectic, and relatable approach.

  • Outcome:

    • Successfully engaged the target audience.

    • Pushed creative boundaries in branding and design.

Animation leopard
Animation cat
Drawing of Rabbit
Animation deer
Animation penguin
Animation fox
Drawing of Owl
Dropbox Teaser video
Animation sun

Created storyboards for
story development

Dropbox brainstorming
Dropbox storyboarding
Dropbox out of the box thinking pitch
Dropbox storyboarding 2
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